In 2011, producer and multi-instrumentalist Devonté Hynes released Coastal Grooves under the moniker of Blood Orange. The album was hit-or-miss, with more tracks that were outlines rather than fully-fleshed out ideas. It was an unrestrained attempt at injecting post-punk moodiness into late-70s stylized R&B. With clunky melodies and equally awkward song structure to match, Coastal Grooves seemed like Hynes picked his new project out of a basket without any full realization of its potential. After a year of working with artists like Sky Ferriera and Solange, as well as releasing cuts like “Dinner” and “Bad Girls,” the blanks in Blood Orange’s sound were starting to be filled in with denser production and immense improvement in song craft.
On Cupid Deluxe, the project’s sophomore effort, Hynes has taken his market fresh idea and squeezed as much crimson juice as he could out of it.