Taking a concept to its ideological extreme can be a perilous exercise: first, one must fully concoct an actionable conviction, one that finds pros outweighing cons; then, after experimenting with the idea, one must attempt to put it into practice and – the hardest part – convince others that this pursuit is, in fact, worth investigating, in the hopes that an audience sees its potential, wildly glorious benefits and agrees that it is, at the very least, worth a shot.
Ideas like this tend to provoke the “hard sell” label, and they allow detractors to seize upon various nooks and crannies in order to mock the ideation and its true believers. To buy all the way in, one must steel themselves for the possibility of a very public humiliation, often in the mouths of bad actors and those who could never regress to the norm for lack of having ever deviated from it. Somehow especially content with the median, these people envy middle managers and the people who ride the coattails of people who actually possess half-decent beliefs, for they themselves believe only in what they see, not in what may be.
When they traded starting center Clint Capela to the Atlanta Hawks in a multi-team deal that netted them the coveted Robert Covington at this year’s trade deadline, the Houston Rockets bought all the way into an idea that head coach Mike D’Antoni pioneered over a decade ago yet was unable to fully realize before various factors ended his tenure with the Phoenix Suns. Now, with none other than Russell Westbrook as their nominal center on offense, Houston is making the bet that running teams into the ground can overcome any, uh, shortcomings they may otherwise have.
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