He wasn’t the inspiration for the logo – he couldn’t have been, not at that time, nor under those circumstances. That was inevitably going to be the territory of less outspoken, likely fairer-skinned players, the kind who bowed knee to the ownership class and played into media narratives about themselves at a time when the league needed characters.
Even after eleven championships as a player, including two as the first Black head coach of a team in the four major North American men’s sports, Bill Russell was never destined to be what the league wanted the logo to be. By the time of its introduction in 1969, Russ, who passed away Sunday at the age of 88, was already so much more.
AP Photo/Tony Avelar
It all seemed so futile, right up until it didn’t. When the Golden State Warriors signed DeMarcus Cousins to a one-year, well-below-market value contract in the summer of 2018, it was as if the embarrassment of riches had itself become embarrassed. It is nice to have nice things; it is rude to flaunt those nice things so rabidly that the idea of not having any of it becomes offensive.
When Kawhi Leonard, the Board Man, decided it was his time to fell another dynastic squad, however, there was little that Golden State could do about it. Through an unreplicable series of transactions, the Toronto Raptors were able to beat the Warriors at their own game. On Thursday night, in the final NBA game ever at Oracle Arena, the Raptors became the world champions, bringing a title to the homeland of the sport’s inventor.