After I saw the 2018 Album of the Year Grammy nominees, I told myself that I wouldn’t be mad if any of the artists nominated won the highly coveted award. There were no glaring insults to the culture-at-large, à la Beck or Mumford & Sons. There was Bruno Mars, Lorde, Jay-Z, Childish Gambino and, of course, Kendrick Lamar. All of these artists released albums that seeped through popular culture (though you could argue that the extent of Lorde’s and Childish Gambino’s impacts was less pronounced than the other three nominees).
Despite having a lineup of albums that had their valid arguments and did not seem personally imported into the category by John Lennon impersonator and Recording Academy president Neil Portnow, the final win for Bruno Mars’ resounding coronation changed my earlier assertion that I would not fault the Grammys for awarding something like 24K Magic for Album of the Year. The more I began to reflect on Bruno’s win and what it meant, the more I began to question why we should even pay attention.
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For some of us, 2015 was a year of fulfillment, consistency and hope. For the rest, it served unpredictable dishes with sides of indifferent mediocrity, crushing despair and lukewarm-bordering-on-cold broccoli. That’s not to say that lukewarm-bordering-on-cold broccoli is necessarily bad, but it definitely could’ve been better.
No matter the feeling of leaving 2015 in the cracked rear view, a new calendar is upon us. With it comes so many more opportunities for change, inspiring moments in sports, reasons to believe, heartbreaking losses and chances to leave your friends hanging by staying in on a weekend night because you don’t want to deal with it. We at TwH get that. In that spirit, we gathered around our digital campfire and threw darts into our brains trying to pinpoint some of what we think may come to fruition in the coming year. Don’t quote us on this.
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“Who gives a fuck about a goddamn Grammy?”
This was shouted by Public Enemy in 1988 on the track “Terminator X to the Edge of Panic.” Flash forward to 2014, and it turns out that a lot of people still care about the Grammys. Yet, the event in our world of numerous social media streams has become fodder for snark and reaction in 140 characters or less. The Grammys is the Sharknado of awards shows for some, but for others, it’s an actual indicator of the direction of popular music.