After I saw the 2018 Album of the Year Grammy nominees, I told myself that I wouldn’t be mad if any of the artists nominated won the highly coveted award. There were no glaring insults to the culture-at-large, à la Beck or Mumford & Sons. There was Bruno Mars, Lorde, Jay-Z, Childish Gambino and, of course, Kendrick Lamar. All of these artists released albums that seeped through popular culture (though you could argue that the extent of Lorde’s and Childish Gambino’s impacts was less pronounced than the other three nominees).
Despite having a lineup of albums that had their valid arguments and did not seem personally imported into the category by John Lennon impersonator and Recording Academy president Neil Portnow, the final win for Bruno Mars’ resounding coronation changed my earlier assertion that I would not fault the Grammys for awarding something like 24K Magic for Album of the Year. The more I began to reflect on Bruno’s win and what it meant, the more I began to question why we should even pay attention.